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LOCATION: Cambridge
MA FASHION: BRANDING & CREATIVE COMMUNICATION 

MA Fashion: Branding & Creative Communication

MA Fashion: Branding & Creative Communication is a contemporary studio-based programme designed to help you build creative, conceptual and professional skills. The course aims to encourage and develop the next generation of fashion communicators, with the innovative mind-set, strategic thinking awareness and enterprise vision necessary for contributing to contemporary culture, leading to careers in the fast-moving industry of visual branding and fashion media and communications.  

The course welcomes applicants with interests across diverse aspects of contemporary fashion culture, including fashion journalism, fashion photography, fashion film, fashion curating, contemporary understanding of branding, marketing and art direction for fashion, contexts for sustainable fashion, engagement with social media and emerging technologies, such as AR, VR and holography, creative collaborative practice and experimental approaches to creative communication, challenges to established societal and cultural assumptions, and critical examination of both analogue and digital modes of communication.

Throughout the 12-month programme in our central Cambridge studios, you will find new sources of inspiration and explore exciting new directions for your image-making practice, experimenting across photography, moving image, animation, illustration and graphic media, art direction, editorial (print and digital), contemporary approaches to branding and styling, to develop your unique visual and conceptual approach to the branding of fashion. You will build specialist theoretical and practical knowledge of branding and promotional strategies and apply that knowledge to campaigns that communicate with different fashion audiences in a variety of contemporary spaces, analogue and digital platforms, and live events and experiences. 

UNIQUE OPPORTUNITIES AT THE xoso66 GRADUATE SCHOOL

This programme offers outstanding specialist tuition combined with extensive academic contact and studio access. As a Master’s student you benefit from:  

  • Expert tuition from industry-active professional designers, artists, visual communicators and researchers, with unrivalled understanding of contemporary fashion practices, including fashion branding, fashion marketing, photographic and moving images, and creative communication for fashion; the importance of visual intelligence and experimental approaches to learning, and a passion for sharing their knowledge and skills.   

  • Imaginative and contemporary project briefs, which prioritise experimental practical approaches, and which are underpinned by research-led conceptual understanding.  

  • Unique opportunities to engage in creative collaborations with Academic Faculty, Departments, Colleges, Doctoral Researchers and Undergraduate students at the University of Cambridge. 

  • Exclusive access to contemporary creative industry expertise, by means of workshops, talks and projects, as well as the opportunity to participate in a competitive internship scheme in partnership with Hearst Magazines UK, publisher of titles including Digital Spy, ELLE, Esquire, Harper’s Bazaar and Elle Decoration. 

  • Intensive learning experiences tailored to your needs and ambitions, with high levels of personalised support and extensive 1:1 tutorial time.  

  • A postgraduate qualification that will help you to gain distinctiveness and further your creative and professional ambitions. 

  • Collaborating with a creative, interdisciplinary and global postgraduate community, developing individual skills in a sharing and collective context. 

  • Studio workspace, accessible every day of the week. 

  • Access to specialist art and design resources. 

  • A small, supportive and specialist creative arts college in a beautiful, historic and cultural city—a creative hotspot and home to one of the UK’s most dynamic and international student communities.  

RESOURCES & FACILITIES

All students on our MA programmes have access to a wide range of resources to support their studies and the hybrid nature of contemporary practice across art and design including: 

  • Industrial sewing machines and technical support from garment technicians and specialist pattern cutters.    
  • Digital Media hardware and technical support, including A3 scanner. 
  • Photography studios and access to analogue darkroom facilities. 
  • Wood, metal, and ceramics 3D workshops and technical support. 
  • Unlimited access to professional TaskAlpha A3 photocopier/printer 
  • Prototype Lab (including 3D printer and laser-cutter). 
  • Industry-standard software, including Clo3D and Adobe Creative Cloud  
  • Additional Learning Support  

THE AWARD

Upon successful completion of the course, you will be awarded an MA Fashion: Branding & Creative Communication, which is a Level 7 postgraduate award, validated by Falmouth University, and delivered in association with xoso66.

“I’ve always wanted to work in the fashion industry and the Hearst work placements felt like a big opportunity for my career and myself”

Jaz – MA Fashion Branding Creative Communication

VIDEO

HIGHLIGHTS

OVERVIEW

Course Location
Cambridge

Course Length
1 year (3 semesters) 

Course Start
September

Tutor Support
Specialist tutor support available 5 days a week. 

Studio Access
Students have access to our studios 7 days a week, from 10:00 am to 8:00 pm, Monday to Friday, and 9:00 am to 5:00 pm at weekends.

Awarding Body
Falmouth University

How your Work is Assessed
Visual, material and written assignments and projects.      

Guest Lecturers
Visiting Lecturers, drawn from a variety of relevant industry and academic contexts, deliver a series of presentations that help you to situate your own hopes and ambitions for the future.

How we Teach 
Throughout this course, students will be taught through specialist workshops, guest lecturers, project briefings, regular 1:1 and group tutorials. 

English Language
Up to 5 hours per week if required

Progression
Fine Artist, Product Designer, Spatial Designer, Craft Artist, Installation Artist, Sculptor, Curator, Art Lecturer, Design Lecturer, Art Technician, PhD 

Careers 
Previous students have gone on to work at Goblin Animation, Esquire Magazine, Vivienne Westwood, Fashion Crossover, Wyre, Gorilla TV, and many other companies within the creative industries 

ENTRY

Age 
20 years + 

Educational Level 
Successful completion of an Undergraduate Degree in an art & design, or related subject, and/or professional relevant experience. Students who do not meet these entry requirements will still be considered on their own individual potential to succeed, as well as any evidence of prior experiential learning. 

English Level for International Students 
IELTS 6.5+ (no element under 5.5) 

Portfolio & Personal Statment
See below for more details.

STRUCTURE

STUDY BLOCK 1 / AUTUMN TERM

Study Block 1 helps you build your knowledge of the essential skills in your chosen area of art or design, establishing the confidence to try out new ways of thinking through new ways of making.

In your first term, you will be assigned a series of imaginative briefs designed to stimulate your creativity and help you develop the ingenuity and resilience that professional art and design practices require. You will deepen your understanding of research methods for creative inquiry, and examine the values that motivate you, as well as participate in a series of technical and conceptual Labs, designed to help drive your creativity. There will be additional opportunities to exhibit your work, engage cross-course collaborations and external live briefs. An understanding of the concept of Artistic Transfer will assist you in engaging in creative collaborations with researchers at the University of Cambridge. You will also begin to outline a self-directed project proposal, which will ultimately develop into your Independent Major Project. 

This module builds core skills and your essential knowledge and understanding of principles and strategies for the effective branding of fashion. In Image + Identity you will explore a variety of fashion image-making practices. You will examine current traditional and digital platforms in which images are circulated and analyse how these platforms are used to engage audiences and serve to define brand identity.   
Lectures and presentations will introduce key principles and contemporary branding strategies in global contexts, building awareness of current debates around social responsibility and ethical practice. You will use this theoretical knowledge in practical projects that encourage you to develop digital, conceptual and visual storytelling skills through creative styling, photography, moving image, and fashion graphics and media.  

Regular workshops help you develop essential skills in digital technology, as well as relevant industry-standard software (e.g. Illustrator, Photoshop, InDesign, as well as opportunities to experiment with other platforms, such as After Effects and Premiere). 

Alongside these projects you will deepen your understanding of the important and changing role of the ‘image’ (still and moving) in the communication of fashion today, through lectures, seminars, workshops, tutorials and study visits that engage you with historical and contemporary case studies at the leading-edge of fashion communication in the digital and post-digital world.  

In this module you will learn alongside artists, designers and visual communicators from across our MA programmes. You will develop advanced research skills and methods, understand the importance of primary and secondary research, analysis of objects, images and texts, develop your critical thinking, and build confidence with academic study skills and conventions needed for successful study at postgraduate level.    

You will go on to apply these skills to research projects that explore the theoretical landscape of contemporary creative practice, underpinning your work with an understanding of the values that motivate your work. You will examine case studies from a variety of different disciplines that make use of current critical methodologies, which may include archives and collections, design activism, institutional critique, collaboration, participation and co-design, material and object studies, culture jamming, hacking and disruptive design, and identity, ethnography and auto-ethnography, as the dynamic research tools through which concepts are created, analysed and critiqued.    

STUDY BLOCK 2 / SPRING TERM

Study Block 2 looks to the future, and helps you develop a focus for your practice.  

As you continue to develop your own creative practice, exhibiting your work in a work-in-progress showcase, you will also begin to address how artists and designers need to be engaged in forging the future of their respective fields, as well as integrating enterprise as part of your practice. You will explore your own ideas through interactions with students on other MA courses and receive support in developing and writing a professional context report, tailored to helping you to further your professional ambitions. A partnership with Hearst UK affords unique insights into working in the creative industries, as well as the chance to compete for further work-based opportunities in the organisation, by means of developing a response to a creative brief assigned by a department at Hearst. Visiting practitioners bring their own expertise and unique perspectives into the Graduate School. You are encouraged to develop the ability to communicate your creative intentions and critical understanding by a variety of contemporary methods and approaches, as you move towards the final stages of the course.

In this module you will apply the skills, knowledge and confidence developed last term to events, campaigns, live or digital experiences, and other new and exciting platforms and spaces in which fashion brands are communicated in the contemporary world. You might create film, stage a fashion show, curate an exhibition, create the concept and organise the production of a photo shoot, or collaborate on a digital or live experience. The module provides you with the space and time to pursue individual interests and test out your creative concepts in relation to public, critical or commercial contexts.  

You will be supported to find appropriate collaborators in the fashion industry, technology, commercial fashion industry or academic research, to develop ambitious projects that explore a focused area of interest. By considering all aspects of visual branding, promotion and creative communication you will develop a holistic approach, and the projects you devise and deliver here might test out and explore the area you develop for your final project, in the final term.  At the same time, fashion industry-relevant projects and live briefs will sharpen your professional approach, as well as helping you gain public exposure and feedback for your work.

Your position as an emerging designer will be strengthened through Creative Futures, in which you will work with other MA students to explore art and design in a social context, exploring the critical, technological, environmental, geo-political and ethical issues that impact on contemporary creative practice—and the ways in which artists and designers today are responding to the challenges we face today, while speculating about what tomorrow may bring.   

As part of this module, you will have the opportunity apply for a period of work experience (including a competitive opportunity offered by our partner Hearst Magazines UK). Alternatively, you will identify a professional context relevant to your ambitions, designing a professional or industry-facing project around your own emerging creative practice. By building on your engagement with the contemporary professional practice of your discipline and the exploratory projects you have completed, you will have the confidence to finalise the development of a proposal for your final Master’s project, to be realised in Study Block 3.   

STUDY BLOCK 3 / SUMMER TERM

During this semester, all your attentions turn to the research, development, and production of your Independent Major Project. A student-led symposium helps you to underpin your creative activity with conceptual understanding, resulting in the writing of a critical rationale, which reflects upon the implications, consequences and impacts of your project. The year ends with an exhibition showcase of your projects and the co-creation of an exhibition catalogue, both of which celebrate the end of an intensive period of creative, conceptual, critical, and professional development. 

In the final stage of the programme, over the summer term, you will focus on your final Master’s project that gives you the freedom to take your design practice in your own individual direction. This is the culmination of the course, and the opportunity for you to develop and exhibit an inquiry-based independent project, that evidences all of the practical, conceptual and professional learning throughout the year.    

You will lead the project, but you will be supported and facilitated throughout the journey, with regular group seminars, 1:1 tutorials and technical support, to help you realise your final outcomes that evidence the depth of your research and your professional skills and expertise.   

We encourage you to think about the dissemination of your work, building relationships with your audience and/or future customers and developing your online presence or personal brand. You will also be supported in perfecting a professional portfolio that serves your design ambitions for the future.  

The MA culminates in a group showcase and catalogue, in which you will consider the professional and public presentation of your final projects, working together to design and promote a public event and publication that celebrate the end of your postgraduate studies, and which mark your next step towards your creative future.  

Past Independent Major Projects have included: fashion collections, publications; digital campaigns; performances and experimental workshops; fashion magazine concepts; fashion and accessory designs; participatory installations; social campaigns; interactive designs; charity campaigning; projects developed for digital fashion and augmented and virtual reality technologies; experimental fashion practice; fashion branding projects.   

The course provides you with a dedicated context to develop a bespoke strategy for your professional development, including applying for opportunities such as work experience, finding mentorships, residencies, or internships, helping you to develop industry contacts, build your CV, develop your creative portfolio, and to prepare you for work in a variety of roles in the cultural and creative industries, as well as establishing an independent art or design practice.  

Our collaboration with industry partner, Hearst UK, is a distinctive feature of the second term of the course. Through an initial series of industry-related talks, curated by Hearst, and open to all students, Hearst employees provide invaluable perspectives on employment in the post-pandemic creative industries. Then, each year sees a different department at Hearst setting a competitive creative brief, resulting in an invitation to our MA students to pitch their creative responses to the brief in one of the boardrooms at House of Hearst, in Central London. A panel of Hearst creatives selects their favourite responses, and the shortlisted students then progress to a second stage of scheme, during which they spend some time at Hearst. The final stage is the opportunity to apply for a paid internship at Hearst. Whilst the scheme is not a guarantee of further engagement with Hearst, previous students have gone on to further work experiences with Hearst across departments at Esquire, ELLE, Red, and ELLE Ukraine, Digital Spy, the Hearst Accreditation teams, as well as other departments. These experiences, and the perspectives arising from them, have helped previous students develop lasting professional contacts. 

Students may additionally identify their own limited period of work experience whilst on the course, during Study Block 2, which then forms the basis for the writing of a professional context report. This is also a means of developing working relationships with potential industry partners. For example, an MA student who recently developed a Professional Context report on the subject of NFTs and cryptocurrency used the experience to obtain a graphic design job at Wyre, a company providing crypto infrastructure for the New Economy. 

In addition, you will gain insight into industry through competitions, external projects and opportunity to engage in live briefs. Our art & design collaborations with the University of Cambridge provide unique opportunities for our students to engage with a range of opportunities to add this prestigious educational context to their CVs. Successful application to the Cambridge Creative Encounters scheme sees MA students receiving funding for developing art and design collaborations with University of Cambridge researchers. Our programme of Visiting Lecturers has included innovative professionals working across art and design, including Professor Timotheus Vermeulen; Futurologist Anne-Lise Kjaer; Inter-disciplinary fine artist, Alison Gibb; Elana Jeeaoo, Senior Visual Designer at Zoe; and Rifke Sadleir and Dan Baragwanath of DXR Zone, to name but a few. 

The course provides students with the experience and expertise to pursue career possibilities in the expanding creative industries and cultural sector in the UK and worldwide.    

Career advice is embedded throughout the programme. Teaching is provided by a team of experienced and industry-active staff and supported by Visiting Lecturers in practice and/or industry, working in the fields of fashion design practice and education, fashion design, graphic design, digital media and communications, photography, illustration, fine art, curating and criticism, craft and product design and design research.   

As well as futures in fashion media, this course prepares students for careers as freelance stylists, fashion editors, Fashion PR specialists, visual merchandisers, e-commerce and marketing officers, trend and colour analysts, fashion brand managers and strategists, product editors and fashion event planners. Other future career opportunities include fashion management; product development; luxury brand management; marketing; buying; retail; consultancy; logistics; ethics and sustainability; and fashion journalism. 

FACULTY

Andrew Bell
Course Leader MA Fashion Branding & Creative Communication
Ali Aschman
Pathway Leader Animation & Film for Pre-degree and Lecturer for Graduate School

PORTFOLIO & PERSONAL STATMENT

Portfolio
A portfolio of work showing personal work, schoolwork, finished and prepared is required for this course. Your portfolio is the chance to show us your skills and your passion. Download our guide to see what we look for in a portfolio.

Personal Statement
Please submit a short statement (300-400 words), telling us about yourself, your previous experience and your approach to creative practice. Please include: 

  • Reasons for applying to our MA course. 
  • Experience and skills. What were you doing before? What are you doing now? 
  • Your approach to art/design practice. What inspires, informs, and influences what you do—and why? What values underpin your creative desires? 
  • What you hope to get out of the experience of studying for a Master’s.  
  • Your long-term ambitions. How do you think the postgraduate study will help you develop a career in the creative industries?  

PORTFOLIO GUIDE

What We Look for in an Portfolio guide, to prepare fully for your audition at xoso66.

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