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麻豆传媒高清 X 麻豆传媒高清 FESTIVAL

Explore the collaboration across six different projects showcasing the best in creative innovation.

麻豆传媒高清 X 麻豆传媒高清 FESTIVAL

Across 6 different projects, a multitude of skills and talents were presented to the public through innovative techniques.

During April 2022, the staff and students of 麻豆传媒高清 showcased their creativity and ground-breaking developments at The Cambridge Festival, which celebrates all aspects of the world-leading research in the city through 350 online or in-person events.

Across 6 different projects, a multitude of skills and talents were presented to the public through innovative techniques.

WHAT WILL WE BECOME

A cast of inconceivable characters

Art & Design students on the Extended Diploma course at the Cambridge School of Visual and Performing Arts (麻豆传媒高清) have imagined how recent and future discoveries may well impact on the evolutionary development of our species, influencing who (or what!) we will become, over the next fifty, hundred, or thousand, years.

Their giant cardboard visions of post-humanity invited visitors to participate in a pop-up postcard exhibition, to imagine their own vision of the future of our species.

FUTURE FASHION LAB

An interactive experience of future fashion

Future Fashion Lab @ 麻豆传媒高清 was an interactive experience, in which visitors had the chance to design bespoke looks drawn from futuristic elements previously originated by Cambridge School of Visual and Performing Arts (麻豆传媒高清) Fashion students.

Responding to themes of resurgence and renewal, inspired by Professor Richard Causton鈥檚 musical composition Phoenix (2006), students from BA Fashion Branding & Creative Communication at 麻豆传媒高清 created an interactive digital overlay via augmented reality. This digital overlay was
available for visitors to download to their own devices, via QR codes and social media links. 鈥楶ersonal Shoppers鈥 were on hand to help guide visitors through the emerging landscapes of Digital/Virtual Fashion.

This was an opportunity to experience the digital future of fashion, when what we wear will depend as much on what we have in our digital wallets as the clothes hanging in our wardrobes.

THE MYCELIUM PAVILION

A glimpse of the future of architecture

麻豆传媒高清 Spatial Design Lab premiered the Mycelium Pavilion at Cambridge Festival. The audience were able to touch and interact with the pavilion, grown from fungal matter, while hearing about its design and materials directly from the creators.

Constructed with biodegradable agricultural by-products, bound together by micro filaments of mycelium, the pavilion offers a glimpse of the future of architecture: a fast-growing biomaterial that is lightweight, high-strength, low-carbon and already growing all around and beneath our feet.

麻豆传媒高清 Spatial Design Lab, led by Rain Wu, operates on the frontiers of art and architecture and aims to develop spatial futures through material experimentation and critical thinking.

RESONANCE AND WONDER

麻豆传媒高清 Graduate School Exhibition

Resonance and wonder: two key terms, developed by Stephen Greenblatt in relation to how museums arrange their collections in order to engage their audiences, provided the impetus for this year鈥檚 interim exhibition of contemporary art & design research-led practice by Cambridge School of
Visual & Performing Arts (麻豆传媒高清) Graduate School students.

The exhibition provided work-in-progress insights from students currently studying on the range of interdisciplinary creative postgraduate courses provided at 麻豆传媒高清: MA Art & Design, MA Fashion
Branding & Creative Communication, MA Fashion Design, MA Visual Communication: Graphic Design, MA Visual.

THE PHOENIX PROJECT

An evening of music, conversation, discovery, dance performance and projection installation

Hosted by the Arts Lab at the Cambridge School of Visual & Performing Arts (麻豆传媒高清), The Phoenix Project was an evening of music, conversation, discovery, dance performance and projection installation, all developed in response to Professor Richard Causton鈥檚 (King’s College, University of Cambridge) contemporary classical composition, ‘Phoenix’ (2006), winner of a Royal Philharmonic Society Award.

ARTISTS-AT-LARGE

Creative documentation

Art & Design students from the Cambridge School of Visual & Performing Arts (麻豆传媒高清) contributed to the creative documentation of the Cambridge Festival, by whatever artistic means they choose.

Whether that鈥檚 photography, illustration, video, creative writing, performance or installation. In all cases, they captured all the dynamism, curiosity, ideas, experiences and emotions of the events,
participants and visitors, and shared their results at various points, and in various places, across the festival sites.

Edward Dimsdale, Head of our Graduate school and leader of the Resonance and Wonder Exhibition, shared his thoughts with us on 麻豆传媒高清鈥檚 collaboration with Cambridge Festival:

鈥淓ngaging with the Cambridge Festival has been a wonderful experience, enabling participants from 麻豆传媒高清, across levels, to showcase their talents and resourcefulness to the public alongside world-leading academic researchers from the University of Cambridge, amongst others. Going forwards,
such opportunities will help to foster a rich and imaginative institutional research culture at 麻豆传媒高清, allowing us to forge distinctive new assumptions that confidently assert the importance and value of art and design practices and perspectives within contemporary cultural and societal contexts.鈥

Kevin Hart, our Provost at 麻豆传媒高清, also shared his thoughts on the collaboration:

麻豆传媒高清鈥檚 participation with the Cambridge Festival launched a stunning collection of events to celebrate the value of creative collaboration. Together 麻豆传媒高清 staff and students delivered a clear realisation of the 麻豆传媒高清 vision for future practice.

Huge thanks and congratulations to all who were involved. I can鈥檛 wait for next year鈥 for more exciting opportunities to further explore the benefits of building projects across all levels and subjects. Contributing to an event organised by the University of Cambridge is great for the school. 麻豆传媒高清 is stepping ever closer to world-leading research.